Concrete contractor case study
From Hard to Find to Top-3 Google Visibility: Folsom Construction in New Braunfels
Folsom Construction LLC had quality work, satisfied customers and an established referral reputation, but no standalone website. Facebook functioned as the company's primary online presence, and the business relied heavily on word of mouth, referrals and paid Yelp exposure.
Michael had created and verified the company's Google Business Profile himself. On the first day it became verified, he knew the business existed on Google, but he could not find it in the relevant local searches he checked. He did not understand why Folsom was not appearing for the concrete services it offered in its primary New Braunfels market.
Client overview
- Client
- Folsom Construction LLC
- Market
- New Braunfels, Texas
- Industry
- Residential and commercial concrete
- Work performed
- Website development, Google Business Profile optimization and local SEO
From hard to find to Top-3 visibility.
Stage 1
The starting point
- No standalone company website
- Facebook used as the primary web presence
- Google Business Profile created and verified by Michael
- Difficult to find for relevant concrete searches
- Relied primarily on word of mouth, referrals and Yelp advertising
- No clear system for understanding local rankings
Stage 2
The first weeks
RankWell Co. built Folsom’s standalone website, improved its Google Business Profile, aligned its website and profile with its real services and service area, and began monitoring local search visibility.
Within the first several weeks, the available ranking scans showed Top-5 visibility for the tracked concrete-service searches in Folsom’s primary New Braunfels market.
Stage 3
After approximately one month
The available tracking showed Folsom reaching Top-3 visibility for tracked concrete searches in New Braunfels.
Michael also reported that calls began coming through Google, and the company’s review count continued growing.
Rankings refer to the tracked searches monitored during the engagement. Visibility varies by keyword and searcher location, so no single result represents every possible search, service or location.
Four pieces, working together.
Website Foundation
Built a mobile-friendly website that presents Folsom’s services, completed work, reviews and contact information.
Google Business Profile
Improved the profile’s business information, services, photos and overall completeness.
Local SEO
Strengthened the connection between Folsom’s services, website, Google profile and New Braunfels service area.
Ongoing Communication
Maintained regular communication, reviewed progress and continued improving the online presence as new projects and reviews became available.
The website was built through our web design for concrete contractors service, and the profile and visibility work follows the same process as our local SEO service.
Two documented points in time.
These are the original, unedited grid scans from Folsom's engagement. Each one shows how the Folsom profile appeared across a grid of search locations on the date it was run.
View full-size scan(opens in a new tab)Keyword: “concrete contractor near me”
- Average rank
- 20
- Top-3 coverage
- 0%
- Grid size
- 13×13 (169 points)
- Area covered
- 1,173.66 km²
- Ranking source
- Google Maps
View full-size scan(opens in a new tab)Keyword: “concrete contractor near me”
- Average rank
- 2.41
- Top-3 coverage
- 74.73%
- Grid size
- 13×13 (91 points)
- Area covered
- 375.67 km²
- Ranking source
- Local Pack
What changed for Folsom.
- A professional standalone website replaced Facebook as Folsom’s primary web presence.
- Folsom’s services and New Braunfels market became clearly represented across its website and Google Business Profile.
- Ranking scans documented movement into Top-5 and then Top-3 visibility for tracked concrete searches.
- Michael reported receiving calls through Google.
- The company continued gaining customer reviews.
- RankWell remained responsible for ongoing website support, Google Business Profile management, review responses and local SEO.
Results vary by market, competition and starting point. This case study describes one client's experience and is not a guarantee of similar outcomes.
Google review
In Michael's own words.
“RankWell Co helped improve the online presence for Folsom Construction LLC. Ivan built and improved our website, worked on our Google Business Profile and handled our local SEO. We started ranking in the top three for concrete services in New Braunfels and receiving calls through Google. Ivan communicated well, explained what he was doing and delivered real results. I would recommend RankWell Co to other contractors looking to grow their business online!!”
Michael S.
Folsom Construction LLC
What other contractors can learn.
- 01
Quality work still needs to be visible online.
A strong reputation helps most when the people searching for your services can actually find you.
- 02
A website and Google Business Profile should support each other.
When the profile, website and service area tell the same story, both become more useful to searchers.
- 03
Rankings matter most when they create real calls and estimate opportunities.
Visibility is a means to an end — the goal is a phone that rings with people ready to talk about a project.
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